Choosing a Format Ad Has High CTR

In addition to Adjustment Collor (Pallet) & Letters, the Ad placement that is easily seen, the format selection also determines the size of the ad revenue from ads that are displayed.

Here is a format based on the AdSense Click Through Rate (CTR):

• 336 × 260 = 7.46%
• 300 × 250 = 5.58%
• 728 × 90 = 3.16%
• 120 × 240 = 2.96%
• 160 × 600 = 2.44%
• 120 × 600 = 1.33%
• 468 × 60 = 0.53%
  

The math is clear, for the type of ads that have a high CTR will result in more revenue from the type of ads that have low CRT.

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